Replatformed from WP to Shopify updating six art galleries, education page, and About section which includes Alice's downloadable CV and extensive Press coverage. Products include original artwork and select print on demand wearable products and accessories.

Site build and redesign utilizing Elfsight widgets. Built the site, provided copywriting, technical setup, visual creative imagery, editing and art direction. Products include an Ebook, In studio course, and nail lacquers.

Relaunch of the 2015/16 The Muse Crypt capsule collection with a new name and light feel. Simple, clean, classic, nostalgic.

Site build and redesign connecting existing booking system, informational pages, blog and creative direction. Foundational structure for future apothecary shop.